72404 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72404 is White. The majority race/ethnicity attending public schools in 72404 is White. The current unemployment level in 72404 is 2.8%.
| Population | 29,571 |
| Population Growth Rate | 0.00% |
| Population Density | 226 People per Square Mile |
| Total Households | 8,648 |
| Percentage High Income Households | 7.0% |
| Median Household Income (2021) | $61,942 |
| Average Adjusted Gross Income (2020) | $79,980 |
| Current Unemployment Rate (April 2024) | 2.8% |
| Majority Race/Ethnicty | White - 77.31% |
| Public School Majority Race/Ethnicty | White - 83.07% |
72404 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 23,092 | 77.31% |
| Black | 4,672 | 15.64% |
| Hispanic | 1,341 | 4.49% |
| Asian | 673 | 2.25% |
| Native American | 92 | 0.31% |
| Hawaiian/Pac. Islander | 0 | 0% |
72404 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 4,293 | 85.11% |
| Black | 396 | 7.85% |
| Hispanic | 222 | 4.4% |
| Asian | 120 | 2.38% |
| Native American | 9 | 0.18% |
| Hawaiian/Pac. Islander | 4 | 0.08% |
72404 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 820 | 6.07% |
| Bachelor Degree | 3,127 | 23.13% |
| High School Diploma | 3,367 | 24.91% |
| No High School Diploma | 164 | 1.21% |
| GED or Alternate | 541 | 4% |
| 1 or More Years of College | 2,705 | 20.01% |
| Associates Degree | 831 | 6.15% |
| Masters Degree | 1,116 | 8.26% |
| Professional Degree | 487 | 3.6% |
| Doctorate Degree | 360 | 2.66% |