78070 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78070 is White. The majority race/ethnicity attending public schools in 78070 is White. The current unemployment level in 78070 is 4.1%.
| Population | 18,529 |
| Population Growth Rate | 11.19% |
| Population Density | 142 People per Square Mile |
| Total Households | 5,008 |
| Percentage High Income Households | 8.9% |
| Median Household Income (2021) | $89,508 |
| Average Adjusted Gross Income (2021) | $548,990 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 75.63% |
| Public School Majority Race/Ethnicty | White - 57.13% |
78070 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 14,966 | 75.63% |
| Black | 319 | 1.61% |
| Hispanic | 4,435 | 22.41% |
| Asian | 33 | 0.17% |
| Native American | 35 | 0.18% |
| Hawaiian/Pac. Islander | 0 | 0% |
78070 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 3,537 | 59.37% |
| Black | 136 | 2.28% |
| Hispanic | 2,176 | 36.52% |
| Asian | 82 | 1.38% |
| Native American | 19 | 0.32% |
| Hawaiian/Pac. Islander | 8 | 0.13% |
78070 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 797 | 8.66% |
| Bachelor Degree | 2,306 | 25.04% |
| High School Diploma | 2,033 | 22.08% |
| No High School Diploma | 65 | 0.71% |
| GED or Alternate | 289 | 3.14% |
| 1 or More Years of College | 1,742 | 18.92% |
| Associates Degree | 643 | 6.98% |
| Masters Degree | 927 | 10.07% |
| Professional Degree | 249 | 2.7% |
| Doctorate Degree | 157 | 1.71% |