53004 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53004 is White. The current unemployment level in 53004 is 4.0%.
| Population | 3,596 |
| Population Growth Rate | 10.90% |
| Population Density | 94 People per Square Mile |
| Total Households | 1,254 |
| Percentage High Income Households | 2.1% |
| Median Household Income (2021) | $76,000 |
| Average Adjusted Gross Income (2021) | $323,770 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 95.07% |
53004 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,376 | 95.07% |
| Black | 4 | 0.11% |
| Hispanic | 134 | 3.77% |
| Asian | 33 | 0.93% |
| Native American | 4 | 0.11% |
| Hawaiian/Pac. Islander | 0 | 0% |
53004 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 183 | 8.88% |
| Bachelor Degree | 366 | 17.77% |
| High School Diploma | 623 | 30.24% |
| No High School Diploma | 36 | 1.75% |
| GED or Alternate | 60 | 2.91% |
| 1 or More Years of College | 349 | 16.94% |
| Associates Degree | 225 | 10.92% |
| Masters Degree | 155 | 7.52% |
| Professional Degree | 31 | 1.5% |
| Doctorate Degree | 32 | 1.55% |