53012 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53012 is White. The majority race/ethnicity attending public schools in 53012 is White. The current unemployment level in 53012 is 4%.
| Population | 18,721 |
| Population Growth Rate | 1.56% |
| Population Density | 563 People per Square Mile |
| Total Households | 7,189 |
| Percentage High Income Households | 7.5% |
| Median Household Income (2021) | $89,380 |
| Average Adjusted Gross Income (2021) | $568,520 |
| Current Unemployment Rate (May 2026) | 4% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicity | White - 95.62% |
| Public School Majority Race/Ethnicity | White - 89.96% |
53012 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 17,851 | 95.55% |
| Black | 98 | 0.52% |
| Hispanic | 433 | 2.32% |
| Asian | 247 | 1.32% |
| Native American | 40 | 0.21% |
| Hawaiian/Pac. Islander | 13 | 0.07% |
53012 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 2,788 | 92.47% |
| Black | 31 | 1.03% |
| Hispanic | 117 | 3.88% |
| Asian | 72 | 2.39% |
| Native American | 4 | 0.13% |
| Hawaiian/Pac. Islander | 3 | 0.1% |
53012 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 639 | 5.16% |
| Bachelor Degree | 4,262 | 34.44% |
| High School Diploma | 2,375 | 19.19% |
| No High School Diploma | 64 | 0.52% |
| GED or Alternate | 169 | 1.37% |
| 1 or More Years of College | 1,952 | 15.77% |
| Associates Degree | 1,089 | 8.8% |
| Masters Degree | 1,428 | 11.54% |
| Professional Degree | 258 | 2.08% |
| Doctorate Degree | 140 | 1.13% |
