53090 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53090 is White. The majority race/ethnicity attending public schools in 53090 is White. The current unemployment level in 53090 is 4%.
| Population | 21,764 |
| Population Growth Rate | -0.07% |
| Population Density | 382 People per Square Mile |
| Total Households | 8,394 |
| Percentage High Income Households | 1.8% |
| Median Household Income (2021) | $81,563 |
| Average Adjusted Gross Income (2021) | $372,050 |
| Current Unemployment Rate (May 2026) | 4% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicity | White - 94.38% |
| Public School Majority Race/Ethnicity | White - 80.26% |
53090 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 20,605 | 94.33% |
| Black | 232 | 1.06% |
| Hispanic | 834 | 3.82% |
| Asian | 113 | 0.52% |
| Native American | 48 | 0.22% |
| Hawaiian/Pac. Islander | 12 | 0.05% |
53090 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 557 | 85.96% |
| Black | 22 | 3.4% |
| Hispanic | 59 | 9.1% |
| Asian | 7 | 1.08% |
| Native American | 3 | 0.46% |
| Hawaiian/Pac. Islander | 0 | 0% |
53090 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,432 | 10.25% |
| Bachelor Degree | 2,229 | 15.95% |
| High School Diploma | 4,233 | 30.3% |
| No High School Diploma | 241 | 1.72% |
| GED or Alternate | 628 | 4.49% |
| 1 or More Years of College | 2,329 | 16.67% |
| Associates Degree | 1,919 | 13.73% |
| Masters Degree | 820 | 5.87% |
| Professional Degree | 100 | 0.72% |
| Doctorate Degree | 41 | 0.29% |
