53104 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53104 is White. The majority race/ethnicity attending public schools in 53104 is White. The current unemployment level in 53104 is 4.0%.
| Population | 5,626 |
| Population Growth Rate | 11.47% |
| Population Density | 175 People per Square Mile |
| Total Households | 2,104 |
| Percentage High Income Households | 7.2% |
| Median Household Income (2021) | $95,875 |
| Average Adjusted Gross Income (2021) | $456,180 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 94.57% |
| Public School Majority Race/Ethnicty | White - 83.56% |
53104 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 5,594 | 94.57% |
| Black | 44 | 0.74% |
| Hispanic | 272 | 4.6% |
| Asian | 5 | 0.08% |
| Native American | 0 | 0% |
| Hawaiian/Pac. Islander | 0 | 0% |
53104 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 671 | 87.83% |
| Black | 4 | 0.52% |
| Hispanic | 79 | 10.34% |
| Asian | 10 | 1.31% |
| Native American | 0 | 0% |
| Hawaiian/Pac. Islander | 0 | 0% |
53104 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 253 | 7.16% |
| Bachelor Degree | 566 | 16.01% |
| High School Diploma | 1,257 | 35.56% |
| No High School Diploma | 138 | 3.9% |
| GED or Alternate | 136 | 3.85% |
| 1 or More Years of College | 483 | 13.66% |
| Associates Degree | 418 | 11.82% |
| Masters Degree | 178 | 5.04% |
| Professional Degree | 73 | 2.07% |
| Doctorate Degree | 33 | 0.93% |