53190 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53190 is White. The majority race/ethnicity attending public schools in 53190 is White. The current unemployment level in 53190 is 4.0%.
| Population | 20,500 |
| Population Growth Rate | -1.53% |
| Population Density | 158 People per Square Mile |
| Total Households | 6,755 |
| Percentage High Income Households | 1.5% |
| Median Household Income (2021) | $52,823 |
| Average Adjusted Gross Income (2021) | $411,580 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 84.56% |
| Public School Majority Race/Ethnicty | White - 65.39% |
53190 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 16,656 | 84.38% |
| Black | 513 | 2.6% |
| Hispanic | 2,176 | 11.02% |
| Asian | 301 | 1.52% |
| Native American | 51 | 0.26% |
| Hawaiian/Pac. Islander | 43 | 0.22% |
53190 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,674 | 68.19% |
| Black | 76 | 3.1% |
| Hispanic | 668 | 27.21% |
| Asian | 31 | 1.26% |
| Native American | 3 | 0.12% |
| Hawaiian/Pac. Islander | 3 | 0.12% |
53190 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 746 | 9.02% |
| Bachelor Degree | 1,389 | 16.8% |
| High School Diploma | 2,301 | 27.83% |
| No High School Diploma | 134 | 1.62% |
| GED or Alternate | 261 | 3.16% |
| 1 or More Years of College | 1,097 | 13.27% |
| Associates Degree | 1,009 | 12.21% |
| Masters Degree | 947 | 11.46% |
| Professional Degree | 77 | 0.93% |
| Doctorate Degree | 306 | 3.7% |