53403 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53403 is White. The majority race/ethnicity attending public schools in 53403 is Hispanic. The current unemployment level in 53403 is 4.0%.
| Population | 26,879 |
| Population Growth Rate | 1.41% |
| Population Density | 2,533 People per Square Mile |
| Total Households | 10,720 |
| Percentage High Income Households | 2.6% |
| Median Household Income (2021) | $51,420 |
| Average Adjusted Gross Income (2021) | $781,870 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 52.71% |
| Public School Majority Race/Ethnicty | Hispanic - 36.49% |
53403 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 14,905 | 52.71% |
| Black | 6,960 | 24.61% |
| Hispanic | 6,029 | 21.32% |
| Asian | 256 | 0.91% |
| Native American | 126 | 0.45% |
| Hawaiian/Pac. Islander | 0 | 0% |
53403 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 705 | 26% |
| Black | 909 | 33.52% |
| Hispanic | 1,065 | 39.27% |
| Asian | 21 | 0.77% |
| Native American | 11 | 0.41% |
| Hawaiian/Pac. Islander | 1 | 0.04% |
53403 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,166 | 8.25% |
| Bachelor Degree | 1,978 | 14% |
| High School Diploma | 4,409 | 31.21% |
| No High School Diploma | 491 | 3.48% |
| GED or Alternate | 1,197 | 8.47% |
| 1 or More Years of College | 2,502 | 17.71% |
| Associates Degree | 1,332 | 9.43% |
| Masters Degree | 798 | 5.65% |
| Professional Degree | 148 | 1.05% |
| Doctorate Degree | 105 | 0.74% |