53901 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 53901 is White. The majority race/ethnicity attending public schools in 53901 is White. The current unemployment level in 53901 is 4.0%.
| Population | 14,978 |
| Population Growth Rate | 1.29% |
| Population Density | 101 People per Square Mile |
| Total Households | 5,994 |
| Percentage High Income Households | 2.0% |
| Median Household Income (2021) | $65,033 |
| Average Adjusted Gross Income (2021) | $452,440 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 89.42% |
| Public School Majority Race/Ethnicty | White - 84.35% |
53901 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 13,249 | 89.42% |
| Black | 526 | 3.55% |
| Hispanic | 924 | 6.24% |
| Asian | 77 | 0.52% |
| Native American | 41 | 0.28% |
| Hawaiian/Pac. Islander | 0 | 0% |
53901 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,768 | 87.09% |
| Black | 64 | 3.15% |
| Hispanic | 166 | 8.18% |
| Asian | 20 | 0.99% |
| Native American | 12 | 0.59% |
| Hawaiian/Pac. Islander | 0 | 0% |
53901 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 846 | 9.02% |
| Bachelor Degree | 1,413 | 15.07% |
| High School Diploma | 3,068 | 32.71% |
| No High School Diploma | 126 | 1.34% |
| GED or Alternate | 615 | 6.56% |
| 1 or More Years of College | 1,808 | 19.28% |
| Associates Degree | 896 | 9.55% |
| Masters Degree | 397 | 4.23% |
| Professional Degree | 153 | 1.63% |
| Doctorate Degree | 57 | 0.61% |