54401 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54401 is White. The majority race/ethnicity attending public schools in 54401 is White. The current unemployment level in 54401 is 4%.
| Population | 31,292 |
| Population Growth Rate | 1.96% |
| Population Density | 345 People per Square Mile |
| Total Households | 12,490 |
| Percentage High Income Households | 3% |
| Median Household Income (2021) | $60,052 |
| Average Adjusted Gross Income (2021) | $516,090 |
| Current Unemployment Rate (May 2026) | 4% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicity | White - 82.54% |
| Public School Majority Race/Ethnicity | White - 60.8% |
54401 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 25,701 | 82.5% |
| Black | 192 | 0.62% |
| Hispanic | 1,340 | 4.3% |
| Asian | 3,776 | 12.12% |
| Native American | 127 | 0.41% |
| Hawaiian/Pac. Islander | 17 | 0.05% |
54401 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 2,782 | 64.38% |
| Black | 82 | 1.9% |
| Hispanic | 312 | 7.22% |
| Asian | 1,107 | 25.62% |
| Native American | 33 | 0.76% |
| Hawaiian/Pac. Islander | 5 | 0.12% |
54401 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,615 | 8.75% |
| Bachelor Degree | 3,496 | 18.94% |
| High School Diploma | 6,047 | 32.77% |
| No High School Diploma | 302 | 1.64% |
| GED or Alternate | 714 | 3.87% |
| 1 or More Years of College | 2,342 | 12.69% |
| Associates Degree | 2,349 | 12.73% |
| Masters Degree | 1,048 | 5.68% |
| Professional Degree | 459 | 2.49% |
| Doctorate Degree | 83 | 0.45% |
