54740 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54740 is White. The majority race/ethnicity attending public schools in 54740 is White. The current unemployment level in 54740 is 4.0%.
| Population | 1,927 |
| Population Growth Rate | -0.56% |
| Population Density | 21 People per Square Mile |
| Total Households | 828 |
| Percentage High Income Households | 1.2% |
| Median Household Income (2021) | $68,077 |
| Average Adjusted Gross Income (2021) | $417,950 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 94.67% |
| Public School Majority Race/Ethnicty | White - 92.38% |
54740 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,866 | 94.67% |
| Black | 0 | 0% |
| Hispanic | 95 | 4.82% |
| Asian | 0 | 0% |
| Native American | 10 | 0.51% |
| Hawaiian/Pac. Islander | 0 | 0% |
54740 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 303 | 93.81% |
| Black | 2 | 0.62% |
| Hispanic | 14 | 4.33% |
| Asian | 0 | 0% |
| Native American | 4 | 1.24% |
| Hawaiian/Pac. Islander | 0 | 0% |
54740 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 110 | 7.88% |
| Bachelor Degree | 150 | 10.74% |
| High School Diploma | 642 | 45.99% |
| No High School Diploma | 25 | 1.79% |
| GED or Alternate | 76 | 5.44% |
| 1 or More Years of College | 203 | 14.54% |
| Associates Degree | 148 | 10.6% |
| Masters Degree | 29 | 2.08% |
| Professional Degree | 9 | 0.64% |
| Doctorate Degree | 4 | 0.29% |