54904 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54904 is White. The majority race/ethnicity attending public schools in 54904 is White. The current unemployment level in 54904 is 4.0%.
| Population | 22,342 |
| Population Growth Rate | 5.88% |
| Population Density | 266 People per Square Mile |
| Total Households | 8,489 |
| Percentage High Income Households | 3.5% |
| Median Household Income (2021) | $80,472 |
| Average Adjusted Gross Income (2021) | $454,920 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 94.64% |
| Public School Majority Race/Ethnicty | White - 84.70% |
54904 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 21,316 | 94.64% |
| Black | 67 | 0.3% |
| Hispanic | 237 | 1.05% |
| Asian | 883 | 3.92% |
| Native American | 21 | 0.09% |
| Hawaiian/Pac. Islander | 0 | 0% |
54904 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,113 | 87.23% |
| Black | 28 | 2.19% |
| Hispanic | 49 | 3.84% |
| Asian | 84 | 6.58% |
| Native American | 2 | 0.16% |
| Hawaiian/Pac. Islander | 0 | 0% |
54904 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 826 | 6.02% |
| Bachelor Degree | 3,375 | 24.6% |
| High School Diploma | 3,874 | 28.24% |
| No High School Diploma | 95 | 0.69% |
| GED or Alternate | 213 | 1.55% |
| 1 or More Years of College | 2,090 | 15.23% |
| Associates Degree | 1,382 | 10.07% |
| Masters Degree | 1,386 | 10.1% |
| Professional Degree | 200 | 1.46% |
| Doctorate Degree | 279 | 2.03% |