54981 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54981 is White. The majority race/ethnicity attending public schools in 54981 is White. The current unemployment level in 54981 is 4.0%.
| Population | 14,902 |
| Population Growth Rate | -3.11% |
| Population Density | 105 People per Square Mile |
| Total Households | 6,519 |
| Percentage High Income Households | 1.4% |
| Median Household Income (2021) | $67,699 |
| Average Adjusted Gross Income (2021) | $475,360 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 93.75% |
| Public School Majority Race/Ethnicty | White - 90.90% |
54981 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 14,107 | 93.75% |
| Black | 241 | 1.6% |
| Hispanic | 495 | 3.29% |
| Asian | 190 | 1.26% |
| Native American | 15 | 0.1% |
| Hawaiian/Pac. Islander | 0 | 0% |
54981 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 1,849 | 93.1% |
| Black | 9 | 0.45% |
| Hispanic | 102 | 5.14% |
| Asian | 18 | 0.91% |
| Native American | 7 | 0.35% |
| Hawaiian/Pac. Islander | 1 | 0.05% |
54981 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 851 | 8.16% |
| Bachelor Degree | 1,638 | 15.71% |
| High School Diploma | 3,702 | 35.51% |
| No High School Diploma | 285 | 2.73% |
| GED or Alternate | 795 | 7.63% |
| 1 or More Years of College | 1,581 | 15.17% |
| Associates Degree | 994 | 9.54% |
| Masters Degree | 473 | 4.54% |
| Professional Degree | 71 | 0.68% |
| Doctorate Degree | 34 | 0.33% |