65401 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Missouri based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 65401 is White. The majority race/ethnicity attending public schools in 65401 is White. The current unemployment level in 65401 is 4.2%.
| Population | 32,444 |
| Population Growth Rate | 0.90% |
| Population Density | 116 People per Square Mile |
| Total Households | 11,709 |
| Percentage High Income Households | 2.0% |
| Median Household Income (2021) | $46,453 |
| Average Adjusted Gross Income (2021) | $420,200 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 8.6% |
| Majority Race/Ethnicty | White - 89.57% |
| Public School Majority Race/Ethnicty | White - 82.84% |
65401 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 28,679 | 89.57% |
| Black | 959 | 3% |
| Hispanic | 801 | 2.5% |
| Asian | 1,437 | 4.49% |
| Native American | 141 | 0.44% |
| Hawaiian/Pac. Islander | 0 | 0% |
65401 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,433 | 87.13% |
| Black | 158 | 4.01% |
| Hispanic | 199 | 5.05% |
| Asian | 120 | 3.05% |
| Native American | 24 | 0.61% |
| Hawaiian/Pac. Islander | 6 | 0.15% |
65401 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,341 | 8.08% |
| Bachelor Degree | 3,141 | 18.93% |
| High School Diploma | 4,494 | 27.09% |
| No High School Diploma | 199 | 1.2% |
| GED or Alternate | 1,164 | 7.02% |
| 1 or More Years of College | 2,682 | 16.17% |
| Associates Degree | 939 | 5.66% |
| Masters Degree | 1,588 | 9.57% |
| Professional Degree | 347 | 2.09% |
| Doctorate Degree | 696 | 4.2% |