65740 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Missouri based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 65740 is White. The current unemployment level in 65740 is 4.2%.
| Population | 3,586 |
| Population Growth Rate | 15.55% |
| Population Density | 768 People per Square Mile |
| Total Households | 1,409 |
| Percentage High Income Households | 0.1% |
| Median Household Income (2021) | $48,526 |
| Average Adjusted Gross Income (2021) | $174,600 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 8.3% |
| Majority Race/Ethnicty | White - 90.99% |
65740 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,513 | 90.99% |
| Black | 64 | 1.66% |
| Hispanic | 274 | 7.1% |
| Asian | 9 | 0.23% |
| Native American | 1 | 0.03% |
| Hawaiian/Pac. Islander | 0 | 0% |
65740 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 252 | 11.89% |
| Bachelor Degree | 196 | 9.25% |
| High School Diploma | 841 | 39.67% |
| No High School Diploma | 24 | 1.13% |
| GED or Alternate | 143 | 6.75% |
| 1 or More Years of College | 481 | 22.69% |
| Associates Degree | 153 | 7.22% |
| Masters Degree | 25 | 1.18% |
| Professional Degree | 3 | 0.14% |
| Doctorate Degree | 2 | 0.09% |