68661 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68661 is Hispanic. The majority race/ethnicity attending public schools in 68661 is Hispanic. The current unemployment level in 68661 is 3.0%.
| Population | 7,203 |
| Population Growth Rate | 0.20% |
| Population Density | 48 People per Square Mile |
| Total Households | 2,131 |
| Percentage High Income Households | 1.1% |
| Median Household Income (2021) | $71,180 |
| Average Adjusted Gross Income (2021) | $381,340 |
| Current Unemployment Rate (May 2026) | 3.0% |
| Sales Tax Rate (2025) | 7.0% |
| Majority Race/Ethnicty | Hispanic - 48.55% |
| Public School Majority Race/Ethnicty | Hispanic - 86.36% |
68661 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 4,251 | 43.7% |
| Black | 269 | 2.77% |
| Hispanic | 4,722 | 48.55% |
| Asian | 57 | 0.59% |
| Native American | 428 | 4.4% |
| Hawaiian/Pac. Islander | 0 | 0% |
68661 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 201 | 10.45% |
| Black | 46 | 2.39% |
| Hispanic | 1,665 | 86.54% |
| Asian | 4 | 0.21% |
| Native American | 8 | 0.42% |
| Hawaiian/Pac. Islander | 0 | 0% |
68661 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 387 | 16.22% |
| Bachelor Degree | 307 | 12.87% |
| High School Diploma | 843 | 35.33% |
| No High School Diploma | 51 | 2.14% |
| GED or Alternate | 180 | 7.54% |
| 1 or More Years of College | 342 | 14.33% |
| Associates Degree | 184 | 7.71% |
| Masters Degree | 61 | 2.56% |
| Professional Degree | 23 | 0.96% |
| Doctorate Degree | 8 | 0.34% |