68731 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68731 is White. The majority race/ethnicity attending public schools in 68731 is Hispanic. The current unemployment level in 68731 is 3%.
| Population | 3,680 |
| Population Growth Rate | 33.31% |
| Population Density | 99 People per Square Mile |
| Total Households | 1,016 |
| Percentage High Income Households | 1% |
| Median Household Income (2021) | $88,611 |
| Average Adjusted Gross Income (2021) | $484,670 |
| Current Unemployment Rate (May 2026) | 3% |
| Sales Tax Rate (2025) | 7% |
| Majority Race/Ethnicity | White - 57.78% |
| Public School Majority Race/Ethnicity | Hispanic - 55.94% |
68731 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 2,310 | 57.78% |
| Black | 17 | 0.43% |
| Hispanic | 1,322 | 33.07% |
| Asian | 167 | 4.18% |
| Native American | 182 | 4.55% |
| Hawaiian/Pac. Islander | 0 | 0% |
68731 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 65 | 32.99% |
| Black | 0 | 0% |
| Hispanic | 113 | 57.36% |
| Asian | 14 | 7.11% |
| Native American | 4 | 2.03% |
| Hawaiian/Pac. Islander | 1 | 0.51% |
68731 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 153 | 9.3% |
| Bachelor Degree | 144 | 8.75% |
| High School Diploma | 610 | 37.06% |
| No High School Diploma | 27 | 1.64% |
| GED or Alternate | 168 | 10.21% |
| 1 or More Years of College | 266 | 16.16% |
| Associates Degree | 182 | 11.06% |
| Masters Degree | 67 | 4.07% |
| Professional Degree | 29 | 1.76% |
| Doctorate Degree | 0 | 0% |
