68740 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68740 is White. The current unemployment level in 68740 is 3.0%.
| Population | 821 |
| Population Growth Rate | -21.56% |
| Population Density | 12 People per Square Mile |
| Total Households | 263 |
| Median Household Income (2021) | $76,080 |
| Average Adjusted Gross Income (2021) | $159,360 |
| Current Unemployment Rate (May 2026) | 3.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 99.89% |
68740 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 871 | 99.89% |
| Black | 0 | 0% |
| Hispanic | 0 | 0% |
| Asian | 1 | 0.11% |
| Native American | 0 | 0% |
| Hawaiian/Pac. Islander | 0 | 0% |
68740 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 26 | 5.94% |
| Bachelor Degree | 79 | 18.04% |
| High School Diploma | 169 | 38.58% |
| No High School Diploma | 14 | 3.2% |
| GED or Alternate | 8 | 1.83% |
| 1 or More Years of College | 78 | 17.81% |
| Associates Degree | 52 | 11.87% |
| Masters Degree | 3 | 0.68% |
| Professional Degree | 9 | 2.05% |
| Doctorate Degree | 0 | 0% |