68949 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68949 is White. The majority race/ethnicity attending public schools in 68949 is White. The current unemployment level in 68949 is 3.0%.
| Population | 6,606 |
| Population Growth Rate | 3.11% |
| Population Density | 35 People per Square Mile |
| Total Households | 2,823 |
| Percentage High Income Households | 2.0% |
| Median Household Income (2021) | $59,070 |
| Average Adjusted Gross Income (2021) | $518,630 |
| Current Unemployment Rate (May 2026) | 3.0% |
| Sales Tax Rate (2025) | 7.0% |
| Majority Race/Ethnicty | White - 91.62% |
| Public School Majority Race/Ethnicty | White - 86.32% |
68949 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 6,119 | 91.62% |
| Black | 12 | 0.18% |
| Hispanic | 485 | 7.26% |
| Asian | 3 | 0.04% |
| Native American | 60 | 0.9% |
| Hawaiian/Pac. Islander | 0 | 0% |
68949 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 896 | 87.59% |
| Black | 6 | 0.59% |
| Hispanic | 111 | 10.85% |
| Asian | 7 | 0.68% |
| Native American | 3 | 0.29% |
| Hawaiian/Pac. Islander | 0 | 0% |
68949 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 446 | 10.23% |
| Bachelor Degree | 755 | 17.32% |
| High School Diploma | 1,311 | 30.08% |
| No High School Diploma | 61 | 1.4% |
| GED or Alternate | 78 | 1.79% |
| 1 or More Years of College | 945 | 21.68% |
| Associates Degree | 518 | 11.88% |
| Masters Degree | 186 | 4.27% |
| Professional Degree | 42 | 0.96% |
| Doctorate Degree | 17 | 0.39% |