69301 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 69301 is White. The majority race/ethnicity attending public schools in 69301 is White. The current unemployment level in 69301 is 3.0%.
| Population | 9,677 |
| Population Growth Rate | -3.06% |
| Population Density | 11 People per Square Mile |
| Total Households | 4,401 |
| Percentage High Income Households | 1.1% |
| Median Household Income (2021) | $63,492 |
| Average Adjusted Gross Income (2021) | $378,670 |
| Current Unemployment Rate (May 2026) | 3.0% |
| Sales Tax Rate (2025) | 7.0% |
| Majority Race/Ethnicty | White - 80.69% |
| Public School Majority Race/Ethnicty | White - 62.88% |
69301 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 8,337 | 80.69% |
| Black | 350 | 3.39% |
| Hispanic | 1,324 | 12.81% |
| Asian | 77 | 0.75% |
| Native American | 244 | 2.36% |
| Hawaiian/Pac. Islander | 0 | 0% |
69301 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 857 | 67.01% |
| Black | 7 | 0.55% |
| Hispanic | 337 | 26.35% |
| Asian | 7 | 0.55% |
| Native American | 71 | 5.55% |
| Hawaiian/Pac. Islander | 0 | 0% |
69301 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 664 | 10.8% |
| Bachelor Degree | 880 | 14.31% |
| High School Diploma | 2,111 | 34.34% |
| No High School Diploma | 96 | 1.56% |
| GED or Alternate | 359 | 5.84% |
| 1 or More Years of College | 1,206 | 19.62% |
| Associates Degree | 552 | 8.98% |
| Masters Degree | 246 | 4% |
| Professional Degree | 34 | 0.55% |
| Doctorate Degree | 0 | 0% |