73438 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 73438 is White. The majority race/ethnicity attending public schools in 73438 is White. The current unemployment level in 73438 is 3.6%.
| Population | 2,812 |
| Population Growth Rate | -22.39% |
| Population Density | 37 People per Square Mile |
| Total Households | 1,381 |
| Median Household Income (2021) | $45,549 |
| Average Adjusted Gross Income (2021) | $182,160 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 9.4% |
| Majority Race/Ethnicty | White - 88.26% |
| Public School Majority Race/Ethnicty | White - 65.04% |
73438 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 2,324 | 88.26% |
| Black | 28 | 1.06% |
| Hispanic | 154 | 5.85% |
| Asian | 0 | 0% |
| Native American | 127 | 4.82% |
| Hawaiian/Pac. Islander | 0 | 0% |
73438 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 320 | 75.12% |
| Black | 2 | 0.47% |
| Hispanic | 55 | 12.91% |
| Asian | 3 | 0.7% |
| Native American | 46 | 10.8% |
| Hawaiian/Pac. Islander | 0 | 0% |
73438 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 115 | 5.42% |
| Bachelor Degree | 174 | 8.2% |
| High School Diploma | 1,176 | 55.42% |
| No High School Diploma | 44 | 2.07% |
| GED or Alternate | 155 | 7.3% |
| 1 or More Years of College | 239 | 11.26% |
| Associates Degree | 132 | 6.22% |
| Masters Degree | 67 | 3.16% |
| Professional Degree | 20 | 0.94% |
| Doctorate Degree | 0 | 0% |