73701 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 73701 is White. The majority race/ethnicity attending public schools in 73701 is White. The current unemployment level in 73701 is 3.6%.
| Population | 25,892 |
| Population Growth Rate | 6.52% |
| Population Density | 189 People per Square Mile |
| Total Households | 8,943 |
| Percentage High Income Households | 1.0% |
| Median Household Income (2021) | $48,163 |
| Average Adjusted Gross Income (2021) | $386,070 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 9.1% |
| Majority Race/Ethnicty | White - 70.84% |
| Public School Majority Race/Ethnicty | White - 43.48% |
73701 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 17,525 | 65.56% |
| Black | 612 | 2.29% |
| Hispanic | 5,452 | 20.4% |
| Asian | 177 | 0.66% |
| Native American | 974 | 3.64% |
| Hawaiian/Pac. Islander | 1,990 | 7.44% |
73701 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 2,385 | 46.33% |
| Black | 138 | 2.68% |
| Hispanic | 1,693 | 32.89% |
| Asian | 48 | 0.93% |
| Native American | 113 | 2.2% |
| Hawaiian/Pac. Islander | 771 | 14.98% |
73701 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,050 | 8.45% |
| Bachelor Degree | 1,185 | 9.54% |
| High School Diploma | 5,526 | 44.49% |
| No High School Diploma | 356 | 2.87% |
| GED or Alternate | 961 | 7.74% |
| 1 or More Years of College | 2,147 | 17.28% |
| Associates Degree | 837 | 6.74% |
| Masters Degree | 286 | 2.3% |
| Professional Degree | 45 | 0.36% |
| Doctorate Degree | 29 | 0.23% |