74010 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 74010 is White. The majority race/ethnicity attending public schools in 74010 is White. The current unemployment level in 74010 is 3.6%.
| Population | 10,544 |
| Population Growth Rate | -3.95% |
| Population Density | 33 People per Square Mile |
| Total Households | 4,224 |
| Percentage High Income Households | 0.4% |
| Median Household Income (2021) | $49,032 |
| Average Adjusted Gross Income (2021) | $366,220 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 10.7% |
| Majority Race/Ethnicty | White - 78.58% |
| Public School Majority Race/Ethnicty | White - 56.51% |
74010 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 7,683 | 78.58% |
| Black | 468 | 4.79% |
| Hispanic | 305 | 3.12% |
| Asian | 1 | 0.01% |
| Native American | 1,320 | 13.5% |
| Hawaiian/Pac. Islander | 0 | 0% |
74010 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 942 | 62.26% |
| Black | 124 | 8.2% |
| Hispanic | 63 | 4.16% |
| Asian | 4 | 0.26% |
| Native American | 378 | 24.98% |
| Hawaiian/Pac. Islander | 2 | 0.13% |
74010 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 558 | 8.64% |
| Bachelor Degree | 726 | 11.24% |
| High School Diploma | 2,598 | 40.21% |
| No High School Diploma | 180 | 2.79% |
| GED or Alternate | 495 | 7.66% |
| 1 or More Years of College | 1,191 | 18.43% |
| Associates Degree | 438 | 6.78% |
| Masters Degree | 196 | 3.03% |
| Professional Degree | 60 | 0.93% |
| Doctorate Degree | 19 | 0.29% |