74104 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 74104 is White. The majority race/ethnicity attending public schools in 74104 is Hispanic. The current unemployment level in 74104 is 3.6%.
| Population | 12,517 |
| Population Growth Rate | 1.18% |
| Population Density | 4,618 People per Square Mile |
| Total Households | 5,451 |
| Percentage High Income Households | 2.8% |
| Median Household Income (2021) | $47,254 |
| Average Adjusted Gross Income (2021) | $673,360 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 8.5% |
| Majority Race/Ethnicity | White - 74.92% |
| Public School Majority Race/Ethnicity | Hispanic - 44.94% |
74104 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 9,088 | 74.85% |
| Black | 877 | 7.22% |
| Hispanic | 1,226 | 10.1% |
| Asian | 398 | 3.28% |
| Native American | 542 | 4.46% |
| Hawaiian/Pac. Islander | 11 | 0.09% |
74104 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 260 | 27.93% |
| Black | 126 | 13.53% |
| Hispanic | 489 | 52.52% |
| Asian | 9 | 0.97% |
| Native American | 46 | 4.94% |
| Hawaiian/Pac. Islander | 1 | 0.11% |
74104 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 371 | 5.75% |
| Bachelor Degree | 1,614 | 25.01% |
| High School Diploma | 1,228 | 19.03% |
| No High School Diploma | 83 | 1.29% |
| GED or Alternate | 281 | 4.35% |
| 1 or More Years of College | 1,154 | 17.88% |
| Associates Degree | 620 | 9.61% |
| Masters Degree | 630 | 9.76% |
| Professional Degree | 243 | 3.77% |
| Doctorate Degree | 229 | 3.55% |
