74401 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 74401 is White. The majority race/ethnicity attending public schools in 74401 is o. The current unemployment level in 74401 is 3.6%.
| Population | 15,921 |
| Population Growth Rate | -3.76% |
| Population Density | 159 People per Square Mile |
| Total Households | 7,045 |
| Percentage High Income Households | 1.3% |
| Median Household Income (2021) | $35,730 |
| Average Adjusted Gross Income (2021) | $628,520 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 10.0% |
| Majority Race/Ethnicty | White - 50.41% |
| Public School Majority Race/Ethnicty | o - 30.54% |
74401 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 7,368 | 50.41% |
| Black | 3,969 | 27.16% |
| Hispanic | 807 | 5.52% |
| Asian | 74 | 0.51% |
| Native American | 2,398 | 16.41% |
| Hawaiian/Pac. Islander | 0 | 0% |
74401 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 312 | 37.28% |
| Black | 254 | 30.35% |
| Hispanic | 148 | 17.68% |
| Asian | 5 | 0.6% |
| Native American | 118 | 14.1% |
| Hawaiian/Pac. Islander | 0 | 0% |
74401 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 729 | 7.49% |
| Bachelor Degree | 1,285 | 13.21% |
| High School Diploma | 3,147 | 32.35% |
| No High School Diploma | 332 | 3.41% |
| GED or Alternate | 698 | 7.18% |
| 1 or More Years of College | 2,035 | 20.92% |
| Associates Degree | 880 | 9.05% |
| Masters Degree | 486 | 5% |
| Professional Degree | 72 | 0.74% |
| Doctorate Degree | 64 | 0.66% |