74432 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 74432 is White. The majority race/ethnicity attending public schools in 74432 is White. The current unemployment level in 74432 is 3.6%.
| Population | 9,977 |
| Population Growth Rate | 5.15% |
| Population Density | 30 People per Square Mile |
| Total Households | 4,144 |
| Percentage High Income Households | 0.9% |
| Median Household Income (2021) | $45,810 |
| Average Adjusted Gross Income (2021) | $400,830 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 10.0% |
| Majority Race/Ethnicty | White - 84.19% |
| Public School Majority Race/Ethnicty | White - 46.05% |
74432 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 7,598 | 84.19% |
| Black | 109 | 1.21% |
| Hispanic | 75 | 0.83% |
| Asian | 18 | 0.2% |
| Native American | 1,225 | 13.57% |
| Hawaiian/Pac. Islander | 0 | 0% |
74432 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 583 | 53.88% |
| Black | 31 | 2.87% |
| Hispanic | 59 | 5.45% |
| Asian | 6 | 0.55% |
| Native American | 401 | 37.06% |
| Hawaiian/Pac. Islander | 2 | 0.18% |
74432 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 558 | 9.35% |
| Bachelor Degree | 672 | 11.27% |
| High School Diploma | 2,106 | 35.31% |
| No High School Diploma | 153 | 2.56% |
| GED or Alternate | 467 | 7.83% |
| 1 or More Years of College | 1,318 | 22.1% |
| Associates Degree | 415 | 6.96% |
| Masters Degree | 251 | 4.21% |
| Professional Degree | 17 | 0.28% |
| Doctorate Degree | 8 | 0.13% |