74523 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 74523 is White. The majority race/ethnicity attending public schools in 74523 is White. The current unemployment level in 74523 is 3.6%.
| Population | 5,601 |
| Population Growth Rate | -10.05% |
| Population Density | 21 People per Square Mile |
| Total Households | 2,481 |
| Percentage High Income Households | 0.6% |
| Median Household Income (2021) | $40,136 |
| Average Adjusted Gross Income (2021) | $635,440 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 10.0% |
| Majority Race/Ethnicty | White - 75.08% |
| Public School Majority Race/Ethnicty | White - 52.76% |
74523 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 3,754 | 74.99% |
| Black | 57 | 1.14% |
| Hispanic | 276 | 5.51% |
| Asian | 29 | 0.58% |
| Native American | 884 | 17.66% |
| Hawaiian/Pac. Islander | 6 | 0.12% |
74523 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 478 | 55.52% |
| Black | 13 | 1.51% |
| Hispanic | 40 | 4.65% |
| Asian | 0 | 0% |
| Native American | 329 | 38.21% |
| Hawaiian/Pac. Islander | 1 | 0.12% |
74523 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 373 | 11.35% |
| Bachelor Degree | 212 | 6.45% |
| High School Diploma | 1,286 | 39.15% |
| No High School Diploma | 99 | 3.01% |
| GED or Alternate | 249 | 7.58% |
| 1 or More Years of College | 607 | 18.48% |
| Associates Degree | 246 | 7.49% |
| Masters Degree | 192 | 5.84% |
| Professional Degree | 14 | 0.43% |
| Doctorate Degree | 7 | 0.21% |