74731 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 74731 is White. The current unemployment level in 74731 is 3.6%.
| Population | 1,369 |
| Population Growth Rate | 5.84% |
| Population Density | 67 People per Square Mile |
| Total Households | 792 |
| Median Household Income (2021) | $47,760 |
| Average Adjusted Gross Income (2021) | $158,140 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 5.0% |
| Majority Race/Ethnicty | White - 80.69% |
74731 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 1,341 | 80.01% |
| Black | 0 | 0% |
| Hispanic | 92 | 5.49% |
| Asian | 8 | 0.48% |
| Native American | 221 | 13.19% |
| Hawaiian/Pac. Islander | 14 | 0.84% |
74731 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 78 | 7.58% |
| Bachelor Degree | 183 | 17.78% |
| High School Diploma | 343 | 33.33% |
| No High School Diploma | 35 | 3.4% |
| GED or Alternate | 151 | 14.67% |
| 1 or More Years of College | 109 | 10.59% |
| Associates Degree | 102 | 9.91% |
| Masters Degree | 14 | 1.36% |
| Professional Degree | 0 | 0% |
| Doctorate Degree | 14 | 1.36% |