89104 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nevada based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 89104 is Hispanic. The majority race/ethnicity attending public schools in 89104 is Hispanic. The current unemployment level in 89104 is 5.1%.
| Population | 39,719 |
| Population Growth Rate | 0.78% |
| Population Density | 7,761 People per Square Mile |
| Total Households | 14,174 |
| Percentage High Income Households | 1.0% |
| Median Household Income (2021) | $42,583 |
| Average Adjusted Gross Income (2021) | $564,630 |
| Current Unemployment Rate (May 2026) | 5.1% |
| Sales Tax Rate (2025) | 8.4% |
| Majority Race/Ethnicty | Hispanic - 48.42% |
| Public School Majority Race/Ethnicty | Hispanic - 42.94% |
89104 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 18,666 | 37.71% |
| Black | 3,846 | 7.77% |
| Hispanic | 23,934 | 48.35% |
| Asian | 1,733 | 3.5% |
| Native American | 1,253 | 2.53% |
| Hawaiian/Pac. Islander | 67 | 0.14% |
89104 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 475 | 8.72% |
| Black | 758 | 13.92% |
| Hispanic | 4,012 | 73.67% |
| Asian | 139 | 2.55% |
| Native American | 20 | 0.37% |
| Hawaiian/Pac. Islander | 42 | 0.77% |
89104 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,708 | 8.98% |
| Bachelor Degree | 1,815 | 9.54% |
| High School Diploma | 7,173 | 37.7% |
| No High School Diploma | 1,127 | 5.92% |
| GED or Alternate | 1,266 | 6.65% |
| 1 or More Years of College | 3,932 | 20.66% |
| Associates Degree | 1,288 | 6.77% |
| Masters Degree | 439 | 2.31% |
| Professional Degree | 154 | 0.81% |
| Doctorate Degree | 126 | 0.66% |