96748 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Hawaii based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 96748 is Hawaiian/Pacific Islander. The majority race/ethnicity attending public schools in 96748 is Hawaiian/Pacific Islander. The current unemployment level in 96748 is 2.3%.
| Population | 4,827 |
| Population Growth Rate | 0.00% |
| Population Density | 40 People per Square Mile |
| Total Households | 1,678 |
| Percentage High Income Households | 4.7% |
| Median Household Income (2021) | $56,111 |
| Average Adjusted Gross Income (2021) | $370,430 |
| Current Unemployment Rate (May 2026) | 2.3% |
| Sales Tax Rate (2025) | 4.5% |
| Majority Race/Ethnicty | Hawaiian/Pacific Islander - 93.13% |
| Public School Majority Race/Ethnicty | Hawaiian/Pacific Islander - -1.00% |
96748 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 780 | 24.99% |
| Black | 27 | 0.87% |
| Hispanic | 390 | 12.5% |
| Asian | 382 | 12.24% |
| Native American | 37 | 1.19% |
| Hawaiian/Pac. Islander | 1,505 | 48.22% |
96748 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 5 | 1.78% |
| Black | 0 | 0% |
| Hispanic | 49 | 17.44% |
| Asian | 10 | 3.56% |
| Native American | 0 | 0% |
| Hawaiian/Pac. Islander | 217 | 77.22% |
96748 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 146 | 5.85% |
| Bachelor Degree | 377 | 15.1% |
| High School Diploma | 853 | 34.16% |
| No High School Diploma | 0 | 0% |
| GED or Alternate | 33 | 1.32% |
| 1 or More Years of College | 575 | 23.03% |
| Associates Degree | 279 | 11.17% |
| Masters Degree | 209 | 8.37% |
| Professional Degree | 0 | 0% |
| Doctorate Degree | 25 | 1% |