28104 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in North Carolina based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 28104 is White. The majority race/ethnicity attending public schools in 28104 is White. The current unemployment level in 28104 is 3.5%.
| Population | 35,285 |
| Population Growth Rate | 12.05% |
| Population Density | 1,179 People per Square Mile |
| Total Households | 9,674 |
| Percentage High Income Households | 13.9% |
| Median Household Income (2021) | $118,866 |
| Average Adjusted Gross Income (2021) | $566,300 |
| Current Unemployment Rate (May 2026) | 3.5% |
| Sales Tax Rate (2025) | 7.2% |
| Majority Race/Ethnicty | White - 79.19% |
| Public School Majority Race/Ethnicty | White - 65.79% |
28104 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 27,302 | 79.15% |
| Black | 2,901 | 8.41% |
| Hispanic | 2,586 | 7.5% |
| Asian | 1,554 | 4.51% |
| Native American | 134 | 0.39% |
| Hawaiian/Pac. Islander | 18 | 0.05% |
28104 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 4,319 | 68.77% |
| Black | 554 | 8.82% |
| Hispanic | 667 | 10.62% |
| Asian | 728 | 11.59% |
| Native American | 4 | 0.06% |
| Hawaiian/Pac. Islander | 8 | 0.13% |
28104 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,230 | 7.01% |
| Bachelor Degree | 6,249 | 35.62% |
| High School Diploma | 2,883 | 16.43% |
| No High School Diploma | 116 | 0.66% |
| GED or Alternate | 452 | 2.58% |
| 1 or More Years of College | 3,004 | 17.12% |
| Associates Degree | 1,326 | 7.56% |
| Masters Degree | 1,662 | 9.47% |
| Professional Degree | 437 | 2.49% |
| Doctorate Degree | 184 | 1.05% |