54738 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Wisconsin based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 54738 is White. The current unemployment level in 54738 is 4.0%.
| Population | 3,734 |
| Population Growth Rate | 5.47% |
| Population Density | 40 People per Square Mile |
| Total Households | 1,134 |
| Percentage High Income Households | 5.4% |
| Median Household Income (2021) | $83,783 |
| Average Adjusted Gross Income (2021) | $487,810 |
| Current Unemployment Rate (May 2026) | 4.0% |
| Sales Tax Rate (2025) | 5.5% |
| Majority Race/Ethnicty | White - 97.16% |
54738 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 3,484 | 97.16% |
| Black | 5 | 0.14% |
| Hispanic | 87 | 2.43% |
| Asian | 5 | 0.14% |
| Native American | 5 | 0.14% |
| Hawaiian/Pac. Islander | 0 | 0% |
54738 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 122 | 6.61% |
| Bachelor Degree | 365 | 19.76% |
| High School Diploma | 617 | 33.41% |
| No High School Diploma | 31 | 1.68% |
| GED or Alternate | 51 | 2.76% |
| 1 or More Years of College | 260 | 14.08% |
| Associates Degree | 253 | 13.7% |
| Masters Degree | 124 | 6.71% |
| Professional Degree | 15 | 0.81% |
| Doctorate Degree | 9 | 0.49% |