65723 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Missouri based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 65723 is White. The majority race/ethnicity attending public schools in 65723 is White. The current unemployment level in 65723 is 4.2%.
| Population | 3,061 |
| Population Growth Rate | -11.63% |
| Population Density | 34 People per Square Mile |
| Total Households | 1,472 |
| Percentage High Income Households | 2.7% |
| Median Household Income (2021) | $46,310 |
| Average Adjusted Gross Income (2021) | $331,300 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.8% |
| Majority Race/Ethnicty | White - 87.25% |
| Public School Majority Race/Ethnicty | White - 93.26% |
65723 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 2,464 | 87.25% |
| Black | 2 | 0.07% |
| Hispanic | 282 | 9.99% |
| Asian | 29 | 1.03% |
| Native American | 47 | 1.66% |
| Hawaiian/Pac. Islander | 0 | 0% |
65723 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 664 | 93.26% |
| Black | 7 | 0.98% |
| Hispanic | 16 | 2.25% |
| Asian | 22 | 3.09% |
| Native American | 3 | 0.42% |
| Hawaiian/Pac. Islander | 0 | 0% |
65723 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 205 | 8.91% |
| Bachelor Degree | 202 | 8.78% |
| High School Diploma | 943 | 40.98% |
| No High School Diploma | 46 | 2% |
| GED or Alternate | 172 | 7.48% |
| 1 or More Years of College | 447 | 19.43% |
| Associates Degree | 158 | 6.87% |
| Masters Degree | 107 | 4.65% |
| Professional Degree | 18 | 0.78% |
| Doctorate Degree | 3 | 0.13% |