68310 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Nebraska based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 68310 is White. The majority race/ethnicity attending public schools in 68310 is White. The current unemployment level in 68310 is 3.0%.
| Population | 14,232 |
| Population Growth Rate | 3.45% |
| Population Density | 68 People per Square Mile |
| Total Households | 6,029 |
| Percentage High Income Households | 1.6% |
| Median Household Income (2021) | $50,701 |
| Average Adjusted Gross Income (2021) | $337,200 |
| Current Unemployment Rate (May 2026) | 3.0% |
| Sales Tax Rate (2025) | 7.5% |
| Majority Race/Ethnicty | White - 95.31% |
| Public School Majority Race/Ethnicty | White - 85.10% |
68310 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 13,656 | 95.31% |
| Black | 117 | 0.82% |
| Hispanic | 392 | 2.74% |
| Asian | 122 | 0.85% |
| Native American | 41 | 0.29% |
| Hawaiian/Pac. Islander | 0 | 0% |
68310 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 1,788 | 88.51% |
| Black | 25 | 1.24% |
| Hispanic | 168 | 8.32% |
| Asian | 19 | 0.94% |
| Native American | 17 | 0.84% |
| Hawaiian/Pac. Islander | 3 | 0.15% |
68310 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 810 | 8.6% |
| Bachelor Degree | 1,494 | 15.86% |
| High School Diploma | 3,429 | 36.41% |
| No High School Diploma | 293 | 3.11% |
| GED or Alternate | 416 | 4.42% |
| 1 or More Years of College | 1,343 | 14.26% |
| Associates Degree | 1,029 | 10.93% |
| Masters Degree | 474 | 5.03% |
| Professional Degree | 99 | 1.05% |
| Doctorate Degree | 31 | 0.33% |