74601 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 74601 is White. The majority race/ethnicity attending public schools in 74601 is White. The current unemployment level in 74601 is 3.6%.
| Population | 18,994 |
| Population Growth Rate | 1.36% |
| Population Density | 115 People per Square Mile |
| Total Households | 7,773 |
| Percentage High Income Households | 0.5% |
| Median Household Income (2021) | $44,522 |
| Average Adjusted Gross Income (2021) | $327,650 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 9.6% |
| Majority Race/Ethnicty | White - 72.65% |
| Public School Majority Race/Ethnicty | White - 56.36% |
74601 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 13,330 | 72.59% |
| Black | 637 | 3.47% |
| Hispanic | 2,142 | 11.66% |
| Asian | 145 | 0.79% |
| Native American | 2,095 | 11.41% |
| Hawaiian/Pac. Islander | 14 | 0.08% |
74601 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 2,180 | 63.35% |
| Black | 134 | 3.89% |
| Hispanic | 442 | 12.85% |
| Asian | 21 | 0.61% |
| Native American | 570 | 16.56% |
| Hawaiian/Pac. Islander | 94 | 2.73% |
74601 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 956 | 8.73% |
| Bachelor Degree | 1,331 | 12.15% |
| High School Diploma | 3,981 | 36.35% |
| No High School Diploma | 339 | 3.1% |
| GED or Alternate | 763 | 6.97% |
| 1 or More Years of College | 1,974 | 18.02% |
| Associates Degree | 1,146 | 10.46% |
| Masters Degree | 325 | 2.97% |
| Professional Degree | 105 | 0.96% |
| Doctorate Degree | 33 | 0.3% |