74604 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Oklahoma based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 74604 is White. The majority race/ethnicity attending public schools in 74604 is White. The current unemployment level in 74604 is 3.6%.
| Population | 12,341 |
| Population Growth Rate | -3.11% |
| Population Density | 76 People per Square Mile |
| Total Households | 5,117 |
| Percentage High Income Households | 4.1% |
| Median Household Income (2021) | $63,992 |
| Average Adjusted Gross Income (2021) | $490,950 |
| Current Unemployment Rate (May 2026) | 3.6% |
| Sales Tax Rate (2025) | 9.6% |
| Majority Race/Ethnicty | White - 88.02% |
| Public School Majority Race/Ethnicty | White - 69.99% |
74604 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 10,291 | 88.02% |
| Black | 108 | 0.92% |
| Hispanic | 387 | 3.31% |
| Asian | 79 | 0.68% |
| Native American | 827 | 7.07% |
| Hawaiian/Pac. Islander | 0 | 0% |
74604 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 660 | 79.61% |
| Black | 7 | 0.84% |
| Hispanic | 65 | 7.84% |
| Asian | 8 | 0.97% |
| Native American | 86 | 10.37% |
| Hawaiian/Pac. Islander | 3 | 0.36% |
74604 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 775 | 9.26% |
| Bachelor Degree | 1,667 | 19.92% |
| High School Diploma | 2,489 | 29.74% |
| No High School Diploma | 111 | 1.33% |
| GED or Alternate | 277 | 3.31% |
| 1 or More Years of College | 1,363 | 16.29% |
| Associates Degree | 803 | 9.59% |
| Masters Degree | 581 | 6.94% |
| Professional Degree | 127 | 1.52% |
| Doctorate Degree | 176 | 2.1% |