77098 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 77098 is White. The majority race/ethnicity attending public schools in 77098 is Hispanic. The current unemployment level in 77098 is 4.1%.
| Population | 15,553 |
| Population Growth Rate | 14.65% |
| Population Density | 8,699 People per Square Mile |
| Total Households | 7,426 |
| Percentage High Income Households | 10.4% |
| Median Household Income (2021) | $110,454 |
| Average Adjusted Gross Income (2021) | $1,242,370 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 71.12% |
| Public School Majority Race/Ethnicty | Hispanic - 35.56% |
77098 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 10,838 | 71.08% |
| Black | 555 | 3.64% |
| Hispanic | 1,640 | 10.76% |
| Asian | 2,154 | 14.13% |
| Native American | 53 | 0.35% |
| Hawaiian/Pac. Islander | 8 | 0.05% |
77098 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 1,459 | 30.4% |
| Black | 1,005 | 20.94% |
| Hispanic | 1,791 | 37.32% |
| Asian | 519 | 10.81% |
| Native American | 14 | 0.29% |
| Hawaiian/Pac. Islander | 11 | 0.23% |
77098 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 181 | 1.88% |
| Bachelor Degree | 3,812 | 39.51% |
| High School Diploma | 423 | 4.38% |
| No High School Diploma | 33 | 0.34% |
| GED or Alternate | 73 | 0.76% |
| 1 or More Years of College | 1,581 | 16.39% |
| Associates Degree | 396 | 4.1% |
| Masters Degree | 1,899 | 19.68% |
| Professional Degree | 750 | 7.77% |
| Doctorate Degree | 501 | 5.19% |