78023 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78023 is White. The majority race/ethnicity attending public schools in 78023 is Hispanic. The current unemployment level in 78023 is 4.1%.
| Population | 28,195 |
| Population Growth Rate | -3.76% |
| Population Density | 350 People per Square Mile |
| Total Households | 8,493 |
| Percentage High Income Households | 11.8% |
| Median Household Income (2021) | $122,712 |
| Average Adjusted Gross Income (2021) | $402,430 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | White - 59% |
| Public School Majority Race/Ethnicity | Hispanic - 57.39% |
78023 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 21,625 | 58.88% |
| Black | 542 | 1.48% |
| Hispanic | 13,045 | 35.52% |
| Asian | 1,298 | 3.53% |
| Native American | 141 | 0.38% |
| Hawaiian/Pac. Islander | 76 | 0.21% |
78023 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 1,762 | 34.29% |
| Black | 129 | 2.51% |
| Hispanic | 3,049 | 59.34% |
| Asian | 189 | 3.68% |
| Native American | 3 | 0.06% |
| Hawaiian/Pac. Islander | 6 | 0.12% |
78023 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 648 | 4.04% |
| Bachelor Degree | 5,017 | 31.28% |
| High School Diploma | 2,150 | 13.4% |
| No High School Diploma | 92 | 0.57% |
| GED or Alternate | 274 | 1.71% |
| 1 or More Years of College | 2,650 | 16.52% |
| Associates Degree | 1,425 | 8.88% |
| Masters Degree | 2,542 | 15.85% |
| Professional Degree | 711 | 4.43% |
| Doctorate Degree | 532 | 3.32% |
