78069 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78069 is Hispanic. The majority race/ethnicity attending public schools in 78069 is Hispanic. The current unemployment level in 78069 is 4.1%.
| Population | 7,124 |
| Population Growth Rate | 11.37% |
| Population Density | 233 People per Square Mile |
| Total Households | 1,619 |
| Percentage High Income Households | 0.2% |
| Median Household Income (2021) | $65,256 |
| Average Adjusted Gross Income (2021) | $278,430 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | Hispanic - 51.10% |
| Public School Majority Race/Ethnicty | Hispanic - 91.65% |
78069 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 4,914 | 46.37% |
| Black | 31 | 0.29% |
| Hispanic | 5,416 | 51.1% |
| Asian | 9 | 0.08% |
| Native American | 228 | 2.15% |
| Hawaiian/Pac. Islander | 0 | 0% |
78069 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 208 | 7.14% |
| Black | 11 | 0.38% |
| Hispanic | 2,688 | 92.31% |
| Asian | 2 | 0.07% |
| Native American | 1 | 0.03% |
| Hawaiian/Pac. Islander | 2 | 0.07% |
78069 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 171 | 8.79% |
| Bachelor Degree | 160 | 8.23% |
| High School Diploma | 876 | 45.04% |
| No High School Diploma | 16 | 0.82% |
| GED or Alternate | 228 | 11.72% |
| 1 or More Years of College | 303 | 15.58% |
| Associates Degree | 118 | 6.07% |
| Masters Degree | 65 | 3.34% |
| Professional Degree | 0 | 0% |
| Doctorate Degree | 8 | 0.41% |