78102 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78102 is White. The majority race/ethnicity attending public schools in 78102 is Hispanic. The current unemployment level in 78102 is 4.1%.
| Population | 26,887 |
| Population Growth Rate | -4.81% |
| Population Density | 46 People per Square Mile |
| Total Households | 7,240 |
| Percentage High Income Households | 2.6% |
| Median Household Income (2021) | $49,731 |
| Average Adjusted Gross Income (2021) | $452,900 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 51.52% |
| Public School Majority Race/Ethnicty | Hispanic - 83.51% |
78102 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 19,769 | 51.52% |
| Black | 2,237 | 5.83% |
| Hispanic | 16,085 | 41.92% |
| Asian | 71 | 0.19% |
| Native American | 207 | 0.54% |
| Hawaiian/Pac. Islander | 0 | 0% |
78102 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 437 | 12.45% |
| Black | 89 | 2.54% |
| Hispanic | 2,963 | 84.44% |
| Asian | 16 | 0.46% |
| Native American | 2 | 0.06% |
| Hawaiian/Pac. Islander | 2 | 0.06% |
78102 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,336 | 10.04% |
| Bachelor Degree | 912 | 6.85% |
| High School Diploma | 3,311 | 24.88% |
| No High School Diploma | 150 | 1.13% |
| GED or Alternate | 2,573 | 19.33% |
| 1 or More Years of College | 3,111 | 23.38% |
| Associates Degree | 1,319 | 9.91% |
| Masters Degree | 480 | 3.61% |
| Professional Degree | 42 | 0.32% |
| Doctorate Degree | 74 | 0.56% |