78123 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78123 is White. The majority race/ethnicity attending public schools in 78123 is Hispanic. The current unemployment level in 78123 is 4.1%.
| Population | 2,310 |
| Population Growth Rate | 0.04% |
| Population Density | 707 People per Square Mile |
| Total Households | 881 |
| Percentage High Income Households | 1.9% |
| Median Household Income (2021) | $88,365 |
| Average Adjusted Gross Income (2021) | $511,270 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 6.8% |
| Majority Race/Ethnicty | White - 63.22% |
| Public School Majority Race/Ethnicty | Hispanic - 71.52% |
78123 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 1,789 | 63.22% |
| Black | 98 | 3.46% |
| Hispanic | 845 | 29.86% |
| Asian | 98 | 3.46% |
| Native American | 0 | 0% |
| Hawaiian/Pac. Islander | 0 | 0% |
78123 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 65 | 21.31% |
| Black | 13 | 4.26% |
| Hispanic | 226 | 74.1% |
| Asian | 0 | 0% |
| Native American | 1 | 0.33% |
| Hawaiian/Pac. Islander | 0 | 0% |
78123 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 45 | 3.34% |
| Bachelor Degree | 194 | 14.41% |
| High School Diploma | 574 | 42.64% |
| No High School Diploma | 50 | 3.71% |
| GED or Alternate | 52 | 3.86% |
| 1 or More Years of College | 220 | 16.34% |
| Associates Degree | 85 | 6.32% |
| Masters Degree | 89 | 6.61% |
| Professional Degree | 12 | 0.89% |
| Doctorate Degree | 25 | 1.86% |