78232 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78232 is White. The majority race/ethnicity attending public schools in 78232 is Hispanic. The current unemployment level in 78232 is 4.1%.
| Population | 36,169 |
| Population Growth Rate | -3.23% |
| Population Density | 3,035 People per Square Mile |
| Total Households | 15,631 |
| Percentage High Income Households | 6.0% |
| Median Household Income (2021) | $78,320 |
| Average Adjusted Gross Income (2021) | $530,300 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 62.44% |
| Public School Majority Race/Ethnicty | Hispanic - 57.20% |
78232 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 28,432 | 62.44% |
| Black | 2,383 | 5.23% |
| Hispanic | 13,431 | 29.5% |
| Asian | 832 | 1.83% |
| Native American | 457 | 1% |
| Hawaiian/Pac. Islander | 0 | 0% |
78232 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,020 | 34.25% |
| Black | 114 | 3.83% |
| Hispanic | 1,775 | 59.6% |
| Asian | 59 | 1.98% |
| Native American | 6 | 0.2% |
| Hawaiian/Pac. Islander | 4 | 0.13% |
78232 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,648 | 6.66% |
| Bachelor Degree | 7,591 | 30.7% |
| High School Diploma | 3,102 | 12.54% |
| No High School Diploma | 148 | 0.6% |
| GED or Alternate | 571 | 2.31% |
| 1 or More Years of College | 4,819 | 19.49% |
| Associates Degree | 2,207 | 8.92% |
| Masters Degree | 3,116 | 12.6% |
| Professional Degree | 858 | 3.47% |
| Doctorate Degree | 670 | 2.71% |