78410 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78410 is White. The majority race/ethnicity attending public schools in 78410 is Hispanic. The current unemployment level in 78410 is 4.1%.
| Population | 28,167 |
| Population Growth Rate | 1.98% |
| Population Density | 1,342 People per Square Mile |
| Total Households | 9,015 |
| Percentage High Income Households | 5.3% |
| Median Household Income (2021) | $78,057 |
| Average Adjusted Gross Income (2021) | $418,000 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 54.84% |
| Public School Majority Race/Ethnicty | Hispanic - 70.41% |
78410 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 21,544 | 54.84% |
| Black | 504 | 1.28% |
| Hispanic | 17,178 | 43.72% |
| Asian | 35 | 0.09% |
| Native American | 26 | 0.07% |
| Hawaiian/Pac. Islander | 0 | 0% |
78410 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,573 | 26.69% |
| Black | 81 | 1.37% |
| Hispanic | 4,198 | 71.24% |
| Asian | 33 | 0.56% |
| Native American | 7 | 0.12% |
| Hawaiian/Pac. Islander | 1 | 0.02% |
78410 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,370 | 9.37% |
| Bachelor Degree | 2,374 | 16.24% |
| High School Diploma | 3,912 | 26.76% |
| No High School Diploma | 167 | 1.14% |
| GED or Alternate | 900 | 6.16% |
| 1 or More Years of College | 3,634 | 24.86% |
| Associates Degree | 1,266 | 8.66% |
| Masters Degree | 782 | 5.35% |
| Professional Degree | 136 | 0.93% |
| Doctorate Degree | 78 | 0.53% |