78412 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78412 is White. The majority race/ethnicity attending public schools in 78412 is Hispanic. The current unemployment level in 78412 is 4.1%.
| Population | 40,398 |
| Population Growth Rate | 4.54% |
| Population Density | 4,637 People per Square Mile |
| Total Households | 14,787 |
| Percentage High Income Households | 2.5% |
| Median Household Income (2021) | $51,280 |
| Average Adjusted Gross Income (2021) | $656,200 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 53.13% |
| Public School Majority Race/Ethnicty | Hispanic - 75.59% |
78412 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 29,948 | 53.09% |
| Black | 1,525 | 2.7% |
| Hispanic | 23,079 | 40.91% |
| Asian | 1,687 | 2.99% |
| Native American | 131 | 0.23% |
| Hawaiian/Pac. Islander | 41 | 0.07% |
78412 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 642 | 15.94% |
| Black | 148 | 3.68% |
| Hispanic | 3,090 | 76.73% |
| Asian | 133 | 3.3% |
| Native American | 9 | 0.22% |
| Hawaiian/Pac. Islander | 5 | 0.12% |
78412 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,628 | 7.78% |
| Bachelor Degree | 4,103 | 19.6% |
| High School Diploma | 4,648 | 22.21% |
| No High School Diploma | 506 | 2.42% |
| GED or Alternate | 1,339 | 6.4% |
| 1 or More Years of College | 4,660 | 22.26% |
| Associates Degree | 1,792 | 8.56% |
| Masters Degree | 1,575 | 7.52% |
| Professional Degree | 440 | 2.1% |
| Doctorate Degree | 241 | 1.15% |