78596 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78596 is Hispanic. The majority race/ethnicity attending public schools in 78596 is Hispanic. The current unemployment level in 78596 is 4.1%.
| Population | 36,545 |
| Population Growth Rate | -43.32% |
| Population Density | 1,077 People per Square Mile |
| Total Households | 17,741 |
| Percentage High Income Households | 1.5% |
| Median Household Income (2021) | $47,597 |
| Average Adjusted Gross Income (2021) | $485,670 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | Hispanic - 57.08% |
| Public School Majority Race/Ethnicity | Hispanic - 98.43% |
78596 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 23,722 | 41.76% |
| Black | 395 | 0.7% |
| Hispanic | 32,427 | 57.08% |
| Asian | 51 | 0.09% |
| Native American | 211 | 0.37% |
| Hawaiian/Pac. Islander | 0 | 0% |
78596 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 230 | 1.24% |
| Black | 24 | 0.13% |
| Hispanic | 18,210 | 98.45% |
| Asian | 24 | 0.13% |
| Native American | 8 | 0.04% |
| Hawaiian/Pac. Islander | 1 | 0.01% |
78596 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,705 | 7.54% |
| Bachelor Degree | 3,233 | 14.29% |
| High School Diploma | 7,536 | 33.31% |
| No High School Diploma | 756 | 3.34% |
| GED or Alternate | 2,002 | 8.85% |
| 1 or More Years of College | 4,051 | 17.9% |
| Associates Degree | 1,887 | 8.34% |
| Masters Degree | 1,108 | 4.9% |
| Professional Degree | 202 | 0.89% |
| Doctorate Degree | 147 | 0.65% |
