78653 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78653 is Hispanic. The majority race/ethnicity attending public schools in 78653 is Hispanic. The current unemployment level in 78653 is 4.1%.
| Population | 32,884 |
| Population Growth Rate | 0% |
| Population Density | 315 People per Square Mile |
| Total Households | 4,835 |
| Percentage High Income Households | 1.9% |
| Median Household Income (2021) | $86,678 |
| Average Adjusted Gross Income (2021) | $349,980 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | Hispanic - 44.35% |
| Public School Majority Race/Ethnicity | Hispanic - 66.48% |
78653 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 15,176 | 39.02% |
| Black | 5,867 | 15.09% |
| Hispanic | 17,242 | 44.34% |
| Asian | 313 | 0.8% |
| Native American | 280 | 0.72% |
| Hawaiian/Pac. Islander | 11 | 0.03% |
78653 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 487 | 7.18% |
| Black | 1,395 | 20.57% |
| Hispanic | 4,647 | 68.52% |
| Asian | 225 | 3.32% |
| Native American | 13 | 0.19% |
| Hawaiian/Pac. Islander | 15 | 0.22% |
78653 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 638 | 8.61% |
| Bachelor Degree | 1,396 | 18.84% |
| High School Diploma | 1,981 | 26.74% |
| No High School Diploma | 133 | 1.8% |
| GED or Alternate | 348 | 4.7% |
| 1 or More Years of College | 1,633 | 22.04% |
| Associates Degree | 708 | 9.56% |
| Masters Degree | 331 | 4.47% |
| Professional Degree | 196 | 2.65% |
| Doctorate Degree | 45 | 0.61% |
