79601 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 79601 is White. The majority race/ethnicity attending public schools in 79601 is Hispanic. The current unemployment level in 79601 is 4.1%.
| Population | 26,603 |
| Population Growth Rate | -3.59% |
| Population Density | 136 People per Square Mile |
| Total Households | 7,372 |
| Percentage High Income Households | 1.2% |
| Median Household Income (2021) | $48,306 |
| Average Adjusted Gross Income (2021) | $484,390 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 60.99% |
| Public School Majority Race/Ethnicty | Hispanic - 40.61% |
79601 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 17,869 | 60.99% |
| Black | 3,633 | 12.4% |
| Hispanic | 6,755 | 23.06% |
| Asian | 918 | 3.13% |
| Native American | 124 | 0.42% |
| Hawaiian/Pac. Islander | 0 | 0% |
79601 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 815 | 41.99% |
| Black | 264 | 13.6% |
| Hispanic | 828 | 42.66% |
| Asian | 28 | 1.44% |
| Native American | 5 | 0.26% |
| Hawaiian/Pac. Islander | 1 | 0.05% |
79601 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,281 | 10.52% |
| Bachelor Degree | 1,742 | 14.3% |
| High School Diploma | 2,673 | 21.94% |
| No High School Diploma | 244 | 2% |
| GED or Alternate | 1,741 | 14.29% |
| 1 or More Years of College | 2,604 | 21.38% |
| Associates Degree | 567 | 4.65% |
| Masters Degree | 824 | 6.76% |
| Professional Degree | 88 | 0.72% |
| Doctorate Degree | 418 | 3.43% |