79701 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 79701 is Hispanic. The majority race/ethnicity attending public schools in 79701 is Hispanic. The current unemployment level in 79701 is 4.1%.
| Population | 28,461 |
| Population Growth Rate | 3.52% |
| Population Density | 2,291 People per Square Mile |
| Total Households | 9,338 |
| Percentage High Income Households | 4.2% |
| Median Household Income (2021) | $52,409 |
| Average Adjusted Gross Income (2021) | $1,344,640 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | Hispanic - 46.20% |
| Public School Majority Race/Ethnicty | Hispanic - 68.95% |
79701 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 18,471 | 44.17% |
| Black | 3,661 | 8.75% |
| Hispanic | 19,320 | 46.2% |
| Asian | 38 | 0.09% |
| Native American | 331 | 0.79% |
| Hawaiian/Pac. Islander | 0 | 0% |
79701 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,996 | 20% |
| Black | 792 | 7.94% |
| Hispanic | 7,010 | 70.24% |
| Asian | 146 | 1.46% |
| Native American | 23 | 0.23% |
| Hawaiian/Pac. Islander | 13 | 0.13% |
79701 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,025 | 9.19% |
| Bachelor Degree | 1,622 | 14.55% |
| High School Diploma | 2,954 | 26.5% |
| No High School Diploma | 507 | 4.55% |
| GED or Alternate | 977 | 8.76% |
| 1 or More Years of College | 2,591 | 23.24% |
| Associates Degree | 1,012 | 9.08% |
| Masters Degree | 333 | 2.99% |
| Professional Degree | 92 | 0.83% |
| Doctorate Degree | 35 | 0.31% |