79731 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 79731 is Hispanic. The majority race/ethnicity attending public schools in 79731 is Hispanic. The current unemployment level in 79731 is 4.1%.
| Population | 4,387 |
| Population Growth Rate | -6.17% |
| Population Density | 6 People per Square Mile |
| Total Households | 1,495 |
| Percentage High Income Households | 1.7% |
| Median Household Income (2021) | $68,057 |
| Average Adjusted Gross Income (2021) | $282,550 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | Hispanic - 55.17% |
| Public School Majority Race/Ethnicty | Hispanic - 80.35% |
79731 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 2,196 | 40.76% |
| Black | 58 | 1.08% |
| Hispanic | 2,969 | 55.1% |
| Asian | 147 | 2.73% |
| Native American | 12 | 0.22% |
| Hawaiian/Pac. Islander | 6 | 0.11% |
79731 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 190 | 17.34% |
| Black | 16 | 1.46% |
| Hispanic | 883 | 80.57% |
| Asian | 5 | 0.46% |
| Native American | 2 | 0.18% |
| Hawaiian/Pac. Islander | 0 | 0% |
79731 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 171 | 8.89% |
| Bachelor Degree | 268 | 13.94% |
| High School Diploma | 651 | 33.85% |
| No High School Diploma | 14 | 0.73% |
| GED or Alternate | 178 | 9.26% |
| 1 or More Years of College | 373 | 19.4% |
| Associates Degree | 168 | 8.74% |
| Masters Degree | 75 | 3.9% |
| Professional Degree | 25 | 1.3% |
| Doctorate Degree | 0 | 0% |