76301 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 76301 is White. The majority race/ethnicity attending public schools in 76301 is Hispanic. The current unemployment level in 76301 is 4.1%.
| Population | 15,610 |
| Population Growth Rate | -3.65% |
| Population Density | 1,486 People per Square Mile |
| Total Households | 6,839 |
| Percentage High Income Households | 1.3% |
| Median Household Income (2021) | $30,914 |
| Average Adjusted Gross Income (2021) | $1,026,330 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 51.56% |
| Public School Majority Race/Ethnicty | Hispanic - 44.90% |
76301 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 9,103 | 51.56% |
| Black | 3,380 | 19.14% |
| Hispanic | 4,985 | 28.24% |
| Asian | 57 | 0.32% |
| Native American | 130 | 0.74% |
| Hawaiian/Pac. Islander | 0 | 0% |
76301 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 14 | 29.79% |
| Black | 11 | 23.4% |
| Hispanic | 22 | 46.81% |
| Asian | 0 | 0% |
| Native American | 0 | 0% |
| Hawaiian/Pac. Islander | 0 | 0% |
76301 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 661 | 8.56% |
| Bachelor Degree | 826 | 10.7% |
| High School Diploma | 2,711 | 35.13% |
| No High School Diploma | 215 | 2.79% |
| GED or Alternate | 763 | 9.89% |
| 1 or More Years of College | 1,733 | 22.45% |
| Associates Degree | 357 | 4.63% |
| Masters Degree | 324 | 4.2% |
| Professional Degree | 69 | 0.89% |
| Doctorate Degree | 59 | 0.76% |